Buccaneer, I would start my search by looking up the finance partners of ICNB - Southridge/Stephen Hicks (who is also a managing member of Bellissima LLC) as well as a number of smaller finance partners such as Tarpon Bay that are mentioned in the filings.
Then you should look at what happened last time DeCicco launched a celebrity brand that also had "tremendous excitement" and "unprecedented demand" (BiviVodka) or what happened to DeVito Limoncello, where they actually sold way, way more of than they've done of Bellissima. Yes that's right, ICNB ended up in BK.
Then have a look at what happened when DeCicco partnered with Tony Siracusa on YO Vodka, when he partnered with Paramount Pictures on Godfather Vodka, or when he created Johnny Bench Whiskey. He spent huge amount of money to pay the celebrities for their naming rights, only to fail miserably.
Also have a look at how he structured the deals in his private LLCs and then "sells" them to ICNB for a price he can determine himself (together with Southridge) and how he in the case of BiVi is entitled to 76% of any funds ICNB would receive upon a sale (while ICNB pays his private LLC 40k a month in "operating capital") and for 51% of Bellissima he got the right to buy 51% of the outstanding shares, which if the brands ever becomes a success, will be fully diluted and no doubt he will raise money going forward from south ridge and aouthridge only.
Off course with the current sales at only $600k over two wuarters and seemingly stagnant growth, as well as a complete absence of any wine critics having anything positive to say about the product, I would be shocked to see it get bought out, but it may become worth a few million in a while, if they can grow a little more before ICNB runs out of other people's money to spend.
