They didn't buy. They were awarded. Take a look at the expiration date. If they bought at that price, there wouldn't be an expiration date. They have to place a value at time of award or acquisition for IRS purposes.
If you would like proof, contact IR for verification. I did the last time stock showed up like this on the form 4.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.