$ULTA $2 away from the 200dma - has not traded below since march 2016 - this could be a catalyst though : http://www.ulta.com/a-little-amazing-concealer?productId=VP12250&sku=2143569&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-195278697630&CAAGID=17964525870&CAWELAID=772013124&catargetid=330000200000765193&cadevice=c&gclid=EAIaIQobChMIr-n9guv01AIVR4J-Ch1pYw29EAQYASABEgKnH_D_BwE