Iconic Brands Inc (ICNB)

[Rufus38]

just checking in from Canada (nothing yet at LCBO. I looked).

The PR Rich put out seems to have been motivated by 1) CB up and coming appearances; 2) his disgust for statements made about him and the company.

It's difficult to say whether he would have issued the PR if hurtful and potentially damaging statements were not being made. They have clearly bothered Rich, and I understand why. I ran a business and slanderous statements can sink a ship. It's not unwise to counter sometimes.

As per the 2 chains - whoever said, that's been said before, is right, however repeating it likely means the news is 'hot', i.e about to happen at which time Rich will obviously fill us all in.

I would say all in all the PR was mediocre and affected the SP slightly. Further, I believe that from time- to-time a CEO has to throw on his/her gloves for his/her integrity and that of the company. And yes, I like you, look forward to the meaty PR when we learn about distribution and sales numbers .

Well done Rich. Long ICNB!!!