Through Black Swans' commitment for alternative to addictive pain killers like the case that was referenced about a star bound athlete dying from addiction to a pain killer leading to heroine addiction. With MYDX licensing and tailoring products for companies to offer alternative natural pain killers to athletes, mediums such as Sports Illustrated will be getting the message out maybe not directly referencing MYDX but that's not as important as the companies being highlighted on Sports Illustrated who are directly connected to MYDX thus creating the correlation.
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