Zerify Inc (ZRFY)

[BFG-Bad-mutha]

That's how I operate (in a limited sense); I invest in what I know. If I'm familiar enough with a product to know that the quality/price is ahead of the competition, then I almost always check out the company (most of the time (90%+) it's privately owned). My mom made a killing on LULU stock, that women's yoga clothing line, because she liked the product.