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Tuesday, May 30, 2017 11:34:13 PM
They need to get the "playbook" written first with a proven business plan that works in multiple markets.
I like the slow and steady growth prior to franchising. It also protects the brand of Snakes and Lattes. The last thing you want to do is start franchising prematurely and have the wrong people running and representing the brand, and possibly failing, as any failure in the early stages of a franchise could discourage others from wanting to buy in on the franchise model.
5 locations (number Roger wanted before) up and running successfully is a solid foundation from which to start franchising.
Go AMFE
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