Iconic Brands Inc (ICNB)

[ctrumabll]

Which is a point I have been trying to make over and over. To which there have been two categories of response:

1. Invocation of the "Christie Brinkley is magic" principle; and,

2. A belief that its "organic" designation will set it apart.

I believe neither. In fact, it appears that the winery that actually makes this product (the one Brinkley's promo photos were taken at) specializes in mass-market prosecco. I am not being facetious when I characterize Bellissima as $8.00 prosecco. That is what that winery's main prosecco sells for, and I wouldn't be surprised is Bellissima is essentially the same wine in new bottles.

Also, none of Rich's earlier celebrity endorsements ended well...