Absolutely agree, not sure how or why funds were directed to China when there is so much business in US and Canada to be had. They are a small business on a budget, they need to act like one.
Stupid decision as far as I'm concerned, and total waste of money.
Companies in the US aren't even aware of the product, how do I know that... I've contacted a few dispensaries. There isn't a business that sells cannabis in the US that shouldn't know about this product.
It doesn't take a lot of money to hire a few sales people to work on commission. No different then the referral program noted a few by MY2.
Referral programs work. Why haven't they implemented.
They could hire dozens of sales people, if it's on commission, and they are bringing in revenue, what does it matter.
Set up a career button the website, and start hiring!
It doesn't take a lot of money to comp a dozen analyzers and get out to high profile people, or businesses you would love to do business with.
It doesn't take a lot of money to sell wholesale.
It doesn't take a lot of money to set up some type of rental program. Many interested probably do not have $800.
How about monthly or quarterly contests on the website to give 1 away. Or if they don't want to give an analyzer away, get some backpacks with the logo printed up.
They need to be active on Twitter, FB and LinkedIn, people need to be visually stimulated and are addicted to social media.
They can refresh the data on their website.
List of ideas from a website I just saw:
Publish great content
Create helpful instructional videos
Get ad promo credits
Use Reddit for marketing
Be a savvy social networker
Try StumbleUpon advertising
Make DIY infographics
Refresh old data
Lounge about on LinkedIn
Recycle your content
Develop a customer referral program
Hold online contests
Develop industry partnerships
Apply online for business awards
Create eye-catching business cards
Leverage guerilla marketing
Host an event or class
Host a business card drawing
Engage in email marketing
Use car magnets for company vehicles
Give away balloons at local events
Join in on local contests
I'm sure there are a dozen other good ideas that don't have to cost a lot of money.
