Verb Technology Company Inc (VERB)

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Interesting article from Fortune on StartUps

Sounds just what nFusz has been committed too the past six months.

You need a finished product before launch
If you want to guarantee the failure of your new business, just wait until you have your product or service offering “perfect” before you go to market. Here’s the big question: In whose eyes is your new offering “perfect”? In many cases, it is in your own, not those of your target market or prospects.
It is always better to start your journey with a largely unfinished or unpolished product or service, and allow its early adopters to help you make improvements. This likely means that you will not have your pricing firmly set, your offering complete, or your services automated. That’s fine; now make room in your launch schedule for feedback, allowing those who know you well or like the concept to put their imprint on the final version.

Nothing is more frustrating than spending time designing the product or service that you know your customer “needs” when it turns out to be not what they “want.” You won’t be successful selling them what you think they need, but you will be successful if you let them tell you what they want, and you incorporate that into your finished offering.