Digital Brand Media and Marketing Group Inc (DBMM)

[Nangkwak]

guys do some research on Darren Parsons he works for Digital Clarity you'll be pretty impressed
I think we're in for a big surprise!

https://www.linkedin.com/in/darren-parsons-62975937/

https://www.google.co.th/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=0ahUKEwiixc7P2_bTAhUMNY8KHdPZBWIQFggsMAM&url=http%3A%2F%2Favata.com%2Fwp-content%2Fuploads%2F2016%2F06%2FAVATA_COSI-Case-Study-web.pdf&usg=AFQjCNGL8Hd32kOpAbEeyajr7sAfM--c2Q&sig2=mi3JRS31LIL6bE8TFAr0ZA

you can also go to Facebook and search Darren Parsons chicken of the sea

Experience
Digital Clarity
Digital Account Manager/Business Development
Company NameDigital Clarity
Dates EmployedSep 2015 – Present Employment Duration1 yr 9 mos
LocationGuildford, United Kingdom
In a nutshell we help businesses grow online by sweating digital assets to their fullest potential. Whether your goals are lead generation, brand awareness, enquiries, sales - we deliver.

Using a number of industry recognised tools and services Digital Clarity are a market leader in the Digital Marketing industry and have a wide and varied client based both nationally and internationally. Our services include SEO, PPC, Social Media, Analytics and Web Design.

http://www.digital-clarity.com

My role is to identify new business opportunities both from existing clients and prospective ones. My involvement of implementing digital marketing strategies previously (described below), means I am well placed to establish the best route to market in any given situation.

My previous role involved managing, optimising and developing clients’ accounts while regularly communicating performance and providing insightful recommendations for improvement. I attend and lead regular meetings to ensure clients objectives are understood, facilitated and delivered in an timely and accurate manner. I strategically place clients at the forefront and optimise their budget in order to meet their business goals.

Here is his blog on digital clarity website

Digital Domination of the Travel Industry

By Darren Parsons Posted February 8, 2017 In Insights, PPC, SEO, Social 0
Estimated Reading Time 8 minutes

This post takes a look at the digital travel trends that all travel companies and associated providers should be aware of. Though it is no great surprise that ‘digital’ in all its various formats is important, this piece also highlights how people interact across devices and the destinations most searched for online.

An important purchase

Interestingly 60% of consumers say that travel is their largest discretionary purchase, ahead of home improvements, financial investments or health focussed products (Think with Google).

Mobile and Multi-device

Furthermore, 60% of travel searches start on a mobile device, with a huge 83% of “best time to visit” and 68% of flight searches originating on mobile. That said, 94% of leisure travellers switch between devices as they plan or book a trip.

This may be motivated by consumers feeling that they don’t have access to all providers and therefore the best prices via their mobile. The continuous switch between devices can often be spread over an extended period involving several digital touchpoints from Google searches to different flight, accommodation, tour and car providers. (econsultancy & Think With Google).

76% of U.K.’s travel bookings took place online, followed by the phone (21%) and in person (19%) [Source: ABTA]

Google refer to the customer journey comprising of real time micro-moments, made up of intent driven opportunities for brands to jump to the consumer’s attention at any given time wherever they may be.

Micro-moments

Interestingly, these micro-moments on mobile devices often result in spontaneous booking behaviour with 30% of people booking a trip they hadn’t planned and 25% choosing a destination they are not familiar with (Think with Google).

Example online path to travel purchase