Iconic Brands Inc (ICNB)

[Asyp]

yup; I think people are way overestimating this quarter...IMO this is still part of the initial rollout and California, which was expected to be on board early February didnt come on board until May..I really think we are in that 10,000 case ball park....Q2 will have more of the sales for the Phase II part of the rollout...from the time a PO is delivered, an order placed with the vineyard, order fulfillment and shipped over the Atlantic to the importer and then subsequent delivery to the distributor is likely about a 3 to 4 week lead time...Rich could have PO's in hand, but that doesnt mean a sale for reporting purposes has occurred...Because cash is tight Rich likely isnt stocking much if any inventory....right now it's likely being delivered on an as ordered basis, which means long lead times from vine to shelf.