Attacking the pesticide issue from both sides.
Consumers seem to be of the opinion that big companies will do what they want and get away with what they can, and the poor end user really can't do much about it. Big corporations are a law unto themselves, surely?
They certainly seem to be, but the consumer has a very simple means of defeating the big companies without letters to their politicians with the hope they spark interest. Companies exist only because they have a market to operate in; they rely on customers for profit, and advertising to acquire and hold on to a customer base. The customer base is also, however, the company's Achilles' heel, and that fact is often overlooked by the average consumer. The easiest way to change the bahaviour of a company is to stop purchasing its products or services. If enough people do this, the company is forced to conform.
And so it is with the MJ consumer. If, given a choice between a product that has even neglible (read 'safe') amounts of pesticide, and one that has no trace of one (all else being equal), then producers of chemically-grown products should really consider protecting their heels. Educated consumers will, imo, opt for the clean product. If I am using this to improve my health, why settle for anything less? Or more, if you consider that pesticide, fungicide, etc. is an add-on!
For this reason, AMFIL needs to educate the end user. They don't have to go into detail about how their products works--the fact that is breaks down completely into oxygen is enough for most--but as soon as the consumer knows that they have a choice, and one that they weren't even aware of before, it will be enough--particularly if they start to question the dispensary (they shouldn't be forgotten either, AMFIL!). I know we, on the board, are more than familiar with the issues surrounding MJ production, right now, but how informed is the average consumer? Certainly the dispensaries are not going to educate them unless they have a reason to, such as only supplying GROZONE-produced product and wanting to stand out from the competition.
With consumers avoiding product that is not 100% pure, growers will be forced to change their grow methods, and right now there is no alternative but to opt for GROZONE.
The other focus for AMFIL is the grower themselves. THEY are certainly aware of the problems with additives, but are they keen to invest a lump some in an unfamiliar technology? I think that it would be harder to convince some growers directly, than it would to have them convinced by the occasional (hopefully rare) rejection by the state over 'contaminated' crops, and the sheer might of an educated public.
So, for me, it's a double-pronged attack: market to the growers, and educate the consumers.
Kick A$$, AMFE!
