I want to read that a device is sold or leased. That it's happened, not that it's going to happen.
I feel there's much more revenue charging on a per use basis. Also that per use billing speeds entry of the device into the market.
Here's my reasoning:
If you read the 10-K it says the red laser machines have a 6,000 hour life with 8 minutes per treatment. So you have 45,000 treatments per machine (6,000 hrs x 60 mins / 8 mins per treatment).
Assume the patient billing rate per treatment is $50, that earns the doctor around $400 / hr, which is decent for many practices.
Instead of selling a laser unit, have a counter built in so every time the unit is switched on it clicks up one. That way MFST can bill the medical practice $10 / treatment accurately. From the expense side, it avoids the medical practice having to invest $10,000 to acquire a machine, so it's ultra low risk for the practitioner. For MFST 45,000 treatments generates a life cycle revenue of $45,000.
That would be my approach to marketing the device. There are many others, all equally valid.
The paradox of iHub: buy high, sell low