Tuesday, April 25, 2017 11:06:37 AM
For Patent and Proof of Concept Test, see post 285520 (sticky)
CP, you and Hutschi did a a great job in sketching the cancer diagnostics tests landscape.
However, conceptionally we did not specify that this Exosome breakthrough creates a brand-new (in-GP office) consumer market that in dollars may far exceed the traditional in- hospital /oncologist /radiology lab $20billion (?) diagnostics, which sure as death and taxes you cannot pump to $200billion – that has been my point of contention.
Now to the Base Reference points we agree on, before any peel-back numbers I intend to post next -- YOUR DEFINITIONS
BINARY testing cancer-free "Yes or No"
without being cancer specific and to be a PRO-ACTIVE test (for instance done during your annual) that makes it IMMEDIATELY deployable as a cheap pre-selection diagnostic tool before engaging in more expensive searches, and (my add, can lead to unprecedented earliest detection of any solid cancers and may determine the stage, that is degree of progress in the cancer)
comment: this is a consumer marketing sector that can reach tens of billions of dollars, depending on pricing and hence market penetration, it should be low-cost in the USA (forget about insurance in the initial marketing)
Companion test, as required, can cheaply establish TYPE OF CANCER, if a "Yes"
my impression is that this always should be a separate test kit (same time, same office), as we absolutely need the flexibility of separate (high) pricing, noting a "yes" will be a 454.8 in 100,000 avg occurance stat – and of course there are more detailed stats, that are age-bracket and type of cancer incidence-related, but such is here irrelevant – so this will be a rounded 0.5%-plus ratio "Yes" outcome from from the Binary.
comments:
Here the pricing can be high, say 50 times the Binary price point, as the procedure is a pull-through from the Binary, and in hospital settings for years to come it will be THE supplementary before the traditional biopsy. A complete "marketing package of easy, quick results", with the TYPE test priced at say $7,500 as an extreme.
But forever, the cancer mass will be measured by scanning, unless you catch it at such a very early stage and have non-surgical treatment with highly predictable outcomes, IMO.
Basic assumptions/facts:
We can say that this test has 100% accuracy on the Binary (cancer/no cancer) and near 100% accuracy on the Type detection.
YES. That's the ad pitch, making it HUGE.
And we are ... (in need of) a partner involved in diagnostics... such as JNJ/Janssens Diagnostics, Roche Diagnostics, AstraZeneca Diagnostics, etc).
My prediction, with the right partner, it will surpass Bavi valuation.
best,
N
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