You are correct, a classic pump and dump that ran out of pump before the dump.
"Sales is keeping the doors open", the only thing that has kept the doors open from the very beginning is other people's money, family trust fund money, anybodies money in any shape or form, some people know this and the sheep do not understand it.
Elmer Gantry understands it. Let us all pray.
Now break out the pom-poms and cheer us on to riches, one vehicle at a time, rah-rah, go team go.
Oh, and yes everyone has lost their investment, and that is a generous term to describe this, but hey, a man has got to make a living somehow.
