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Re: DL11 post# 101919

Tuesday, 03/28/2017 10:01:43 AM

Tuesday, March 28, 2017 10:01:43 AM

Post# of 211648
ICNB Bellissima Prosecco is way bigger at least by 5 to 10 times IMO. Skinny girl did not even have any distribution set up like all of our Bellissima Prosecco products do and they bought that out for well over 100 million dollars. Bellissima is already selling out everywhere. Once again more proof we should not be trading anywhere below .20 today! I love adding cheapies. I have all my ICNB shares for sale with GTC sell orders at .50 to dollars above. Let them chase ahead.

2 points of comparison would be the Skinny Girl wine which I think was just a NY/New England area thing, $100 million.

The second would be the Prisoner brand which I think was $283 million. Don't know how far reaching that one was.