Iconic Brands Inc (ICNB)

[DL11]

You might be right about the reaching part. Then again....

U.S. and other countries with Western diets have an epidemic of obesity and diabetes. Also, the Western diet is being adopted by people living in the larger cities in Asia, with the same resulting problems. Source: the China Study, written by T. Colin Campbell.

The point...healthy and sugar free is an absolute boom marketing point for this product. And the organic angle is as well...the public is becoming more concerned with chemicals used to grow food. As a result, sales of organic foods are growing at 10%+ annually, whereas conventional food sales growth of 3% is just a bit above the inflation rate. Source: https://www.ota.com/resources/market-analysis.

Bellissima appears to address the sugar free and organic marketing angles quite effectively, both with the product itself as well as by using CB, a very public figure who is a self described vegetarian. Means big time long term sales and sales growth, IMO.