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Friday, March 24, 2017 4:45:24 PM
So, here are the possibilities. It is "heads Southridge wins, tails you lose":
80% chance Bellissima fails. Brinkley gets bored, or all those sales reports were "massaged," or it turns out that the demand for mediocre prosecco at California sparkling wine prices isn't that high. Southridge and the other insiders convert, dilute the &*(%$# out of the public shareholders, do a R/S, and load ICNB up with a new product for the next round of suckers;
or,
20% chance Bellissima succeeds. You will find out just how little ICNB owns. United Spirits is still getting the margin for doing the importing, for instance. Rich and Southridge still own personally 49% of Bellissima Spirits, LLC, which appears to be where any worthwhile trademarks and copyrights are kept. And then there are the royalties. Southridge and their pals will convert all of their various notes and preferreds using their "death spiral" discounts, diluting the current shareholders to near oblivion, while Southridge and their pals feast on the profits.
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