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Wednesday, March 22, 2017 11:35:37 PM
Americans drink a lot of wine—some 913 million gallons a year according to the Wine Institute. That works out to just over 2.8 gallons per person, a figure that’s set to rise as Millennials replace Boomers as the major purchasers of alcohol.
In fact, alcohol consumption trends have changed considerably since 2001, when the first Millennials came of age: Consumption of spirits increased 13% and wine consumption was up 9% while beer consumption dropped 4.3%. Oenophiles are definitely making their presence known when it comes to alcohol purchases.
So to me, it makes sense to target market millennials too. They are buying and consuming, let's get them turned on to Bellissimo!
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