Nah, I've done PR's for companies in another life. You purchase packages. 18 months ago you could purchase a package of 12 PRs and get 3 free for 2500 bucks for that many words. Assuming their pricing structure is still similar then 100-200 bucks a PR depending on the package size purchased is about right. Spend more money and its lower per PR.
There's too much competition in the PR world. A lot of smaller companies getting bought up. Will just be the big 4-5 after a while.
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