MyDx Inc. (fka MYDX)

[Campeese]

An exclusive interview with DNA Genetics

March 16, 2017

“… People are all hung up on these THC percentages, but they don’t take into account stuff that they’re not measuring, the mixtures of terpenes and terpenoids that affect the taste, psychoactive high and medicinal properties.”

— Don, DNA Genetics

Frank: What do you think about the emphasis on THC quantities, where I see these unbelievable figures and claims that everything is over 20 percent, up to 30, and that's what people base their choices on?

Don: Fourteen percent is pretty much the standard, and people are all hung up on these THC percentages, but they don’t take into account stuff that they’re not measuring: the mixtures of terpenes and terpenoids that affect the taste, psychoactive high and medicinal properties.

I think the California market is the most sophisticated in the world … where most consumers are well-aware of the drippings, and of course fragrance and flavor, and how much they have to do, ultimately, with the high, whereas some of the newer markets are still absolutely stuck on what percentage of THC is claimed.

I mean, you don’t ever go to a bar and say give me the ... highest-percentage whiskey you have. That's being ignorant.

Frank: That's a good analogy because that does happen in the cannabis industry all the time, where [people] go into a dispensary and say, oh no, I just want the one with the highest THC.

Don: It’s a problem rampant throughout the industry. It'll take some time for the industry to reeducate and begin to say, ‘I don't care how strong the whiskey is. I want something that tastes good, something I enjoy,' just like wine or cigars or any other connoisseur product, and that’s what cannabis is.

http://www.cannabisbusinesstimes.com/article/breeding-excellence/