Amarin Corp Plc (AMRN)

[ranjo]

Zip, what I discovered with Exact Science and their Cologuard colon cancer screening test was when they went direct to consumer with TV advertisements the patients drive the education process to the docs. The ramp was a hockey stick formation at that point. My mother in law has been on Vascepa for 2 years now with prior extensive CVD. Anecdotally her lipids are all healthy and most importantly she has avoided 'events' which is the 'miracle' for her. Initially, her cardiologists placated her by telling her vascepa was no different than taking fish oil products OTC. I had educated her enough where she knew the difference and finally got her PCP to prescribe 4 grams a day. If reduce it is successful the TV spots will send type 2 and statin users to their docs and the docs will have no choice other then to get educated. The placebo like safety profile makes it very much less complicated for any doc to give it a try though a successful reduce it will eliminate any hesitation. Obviously, CMS and broad private payor coverage are essential.