yeah, Ellen Sheng should be fired!
tampa, Wave coulda definitely been more assertive in dealing w/her shoddy work. they probably shoulda contacted DJ immediately upon the reporting of a "contract."
howiever, who among us read the IBM release & inferred a K?!? definitely not me. i thought, "man, this is kinda fluffy -- another one of those, 'we can do this!' PRs."
The reporter did not confirm her INFERENCE w/either company until *after* it was on the wire. Then, she was cornered & hadta contact Intel as well to make sure it wasn't a scam!
To make matters worse, she included the KPMG "going concern letter" from the last SEC filings as if it was just released. Now CNBC picks it up & refers to it in the present tense "KPMG is expressing substantial doubts... blah, blah, blah...
It was piss-poor reporting.
Could Wave have done a better job of damage control?
you betcha.
should they have been pushed into such a position?
not if Ellen Sheng had adhered to generally accepted journalistic practices.
AND, DJ Editors wear some egg too - they ran the story w/out vetting the "facts." It is an Editors job to ensure that the report is *accurate* before it runs.
Not the day after...
SPIN
PS i definitely agree that this does serious harm to Wave's credibility FWIW.
PPS i dumped @ the open...
