Straight Up is also in negotiations with other hip-hop stars and celebrities to introduce new branded spirits, and have reached an agreement to acquire Rappin Brands, which owns 5 brands, including Sizzurp, produced with Jim Jones and Cam’ron, which has been on the market since 2004 and grossed $4.5 million in revenues its first 10 months. Each artist is extremely active in the promotion and sale of the products, and will be active in promoting the stock of the Company, giving Straight Up a valuable difference in the marketing and media promotions of its beverages compared to other spirits companies.
There is no substitute for conducting your own research