Straight Up currently owns five branded products
These products are:
Bracco Wines with Lorraine Bracco (An iconic actress most famous for her roles in “Goodfellas” and “The Sopranos”)
“Storm” Vodka with DJ Clue (DJ Clue, probably the biggest and most influential name in the mixtape field, works at Hip-Hop and R&B superstation WWPR-FM (Power 105.1) in New York City)
“Black Rose” sparkling wine with Foxy Brown and Jay-Z (The most popular male and female rappers of today. Jay-Z has cumulative lifetime record sales of 23 million and Foxy-Brown 5.2 million. There is also inherent media attention to Foxy Brown as she has recently undergone surgery to have her hearing restored after losing it whilst recording her new album. The new album will be released on Christmas Eve of this year).
“MoMo” Mojito with Ja Rule (An immensely popular and influential rapper, Ja Rule has parlayed 20 million in album sales into a successful career as an actor, appearing in such films as: “The Fast and The Furious”, “Scary Movie 3”, and “Assault on Precinct 13”).
“Gravity Blue Long Island Iced Tea” with Magic Juan (Lead vocalist for Proyecto Uno, the pioneers of meringue hip-hop, Magic Juan has been a celebrated producer and vocalist in the Urban Latino community for many years. He is producing and collaborating on an album exclusively featuring rap stars of Dominican descent, set to launch later this year)
There is no substitute for conducting your own research
