Iconic Brands Inc (ICNB)

[Tipmoney]

I may be in the minority of longs that believes this but I think that if Christie would have brought up Bellissima during her interviews this week it would have been wrong to do for the company. Yes of course it would have been cool to hear the brand being named on national television, but the harsh reality is that this hasn't been widely distributed. We like to think so, but really it's in a thousand stores and hopefully more but honestly it's a struggle to find the product nationally. I'm among the optimistic that the bottles become stocked to more stores and I truly believe this will happen, but to expect our spokesperson to tell the country to go out and buy Bellissima, when it is hardly distributed to the full U.S, is beyond expectation. She would be saying "Come and get it" without it being there, if you ask me.

Nothing wrong with a free promo, and I think Christie is doing a great job with a more low key approach right now, bringing it up on her social media where her followers can look up the brand and ways to get it shipped to them, and also in a bigger way of bringing it to the Sports Illustrated Swimsuit Edition Party in Houston.

The time will come for her to promote this nationally as we all expect but that time is not here yet, but it will be when the product is in place on shelves nationwide and she can officially say "Come and get it!"