Iconic Brands Inc (ICNB)

[downdraft]

The purpose of last night's event was to promote the Sports Illustrated Swimsuit model...no big deal.

It's the secondary marketing effects that will brings the equivalent of millions of dollars in advertising for Bellissima and ICNB. We're so golden here.

Just that one yellow spot that was in People magazine, with a readership of of 46 million, would have cost a competitor tens of thousands of dollars. Advertising is very expensive and that's tens of thousands in free advertising that we got for Bellissima, as a result of Christie's involvement with Sports Illustrated.

Christie is bound to get many, many dozens of these secondary advertising effects for Bellissima, for many months to come. It will be worth millions of dollars in advertising that a competitor can only dream of. And advertising does miracles for sales!!

Just my opinion; not investment advice.