Iconic Brands Inc (ICNB)

[La Dolce Vita]

You are missing the point.

Sears is a huge company and they are failing. Why is it failing, because consumers choose to shop online due to the lower prices and convenience.

Now with Apple, the same thing can happen in time, if they lose their competitive advantage.

For ICNB, the chief concern is that their product is too expensive relative to their competitors. Not a good problem to have when we have less of a margin to work with considering we pay royalties to CB of 10% off the top.