Iconic Brands Inc (ICNB)

[La Dolce Vita]

Maybe not $187 per bottle in losses, but since no one really knows what they will make or will lose per bottle, we are able to deduce based on the information given.

Having tried many other Prosecco wines and comparing the price points of $10 - $15 per bottle with all other brands, I would say that Bellissimma is a bit expensive and is subject to a price drop.

If Rich can't afford to pay 10% of gross to Chrisite every month and drop the price to compete, we are sh*t out of luck.