DNA Brands Inc (DNAX)

[Ed the Trader]

"I said it before, and I will say it again, there is more to the story of how Adrian came to be in charge of DNA. If Darren and Mel wanted to get out of the business, all they had to do was sell it to someone who already had a beverage/food line and the resources to get this back on the shelf with their other products. Why turn the company over to someone who has zero experience in this field and do not have the resources to get this back in production without diluting the stock?"

People who are heavily experienced in the beverage industry are probably very sensitive about their reputations.

If such a person took over DNA Brands, Inc. given its condition as a dormant company at the end of 2015, someone with a really good reputation in the beverage industry would really be putting that reputation at risk. That could be career ending if they were not able to pull a turnaround miracle out of the company.

I think many would consider that risk too high.

Additionally, Mel and company want their own money back out of the company. They are going to get more than eight million dollars from DNA if the company is successful. Very few experienced beverage execs were likely to be willing to pay that kind of money for DNA.

There is good chance that it was Adrian's idea to let him take over the company for no money out of pocket from Adrian with the creation of the Series G preferred stock.