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Re: Asyp post# 55083

Wednesday, 01/11/2017 8:50:29 AM

Wednesday, January 11, 2017 8:50:29 AM

Post# of 211610
ICNB CEO EMAIL!>Wednesday>Jan 11, 2017>6:38 AM
Aaron,
Good morning and thank you first of all for being a supportive shareholder of ICNB and secondly for you interest in Bellissima.

Aaron regarding your question about ICNB I believe you will be satisfied after 9 AM this morning when we will be issuing a Press Release that will surely outline the direction of where we are heading.

Regarding the availability of Bellissima in Buffalo I am pleased to announce that as of February 1, the product will be available in all of "Upstate" New York as well as the current "Downstate" platform we are currently available in. The situation is that although we are distributed in NYS by Empire Merchants but they have two separate and independent divisions one upstate and one down. The downstate VP's wanted to go November 1 but the upstate VP of sales did not want to take on distribution of a new product during the Holiday season.

I hope this will satisfy your concerns and I know you will also be more comfortable later this morning.

All the best,

Rich

Thanks.

--
Regards,

Rich