NoHo Inc (DRNK)

[ed7777777]

GO $DRNK $ Short sellers have to exit a rising stock quickly to minimize their losses and they will resort to a full bag of tricks (large blocks of shares offered below the current price, inflammatory press, scathing email campaigns, etc.) to hold the price down.

Short selling may be prompted by speculation, or by the desire to hedge the downside risk of a long position in the same security or a related one. Since the risk of loss on a short sale is theoretically infinite, short selling should only be used by experienced traders who are familiar with its risks.
http://www.investopedia.com/terms/s/shortselling.asp

GO DRNK $$$$$$$