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Re: loanranger post# 35409

Tuesday, 12/20/2016 7:43:58 AM

Tuesday, December 20, 2016 7:43:58 AM

Post# of 54032
"You would be VERY hard pressed to find a "mainstream US marketing channel" that sells soaps that doesn't sell Dr. Bronner's. When you don't see it here any more be sure to tell us"

You're right, I over-stated my case. And I'm on far weaker ground outside the US.

I had forgotten about Dr. Bronners soap (which I actually use in the shower). But it doesn't appear to make any claims about the hemp oil's health or medicinal benefits. Also, hemp oil is number 8 on the ingredient list right after Tea Tree Extract. So my guess is that it is less than 2% of the contents. It's probably more important as a branding agent, than to the efficacy of the product itself. When I made my statement, I was thinking of the type of products you get when you do some kind of web search on CBD oil.

But I think the fundamental problem is still there from a TAUG point of view. Last week, products that include CBD oil were widely distributed. When CBD oil is marketed as an active ingredient, the product often features the health or medicinal value of the CBD. It's likely that TAUG had something like this in mind for marketing its roll-on. For this "market", I stand by my assertion.

I offer up the following index to monitor the impact of the DEA's clarification on marihuana extracts, which becomes effective on 2017-01-13.

Number of hits searching Amazon.com (US) in all departments (aka All in some drop-down menus) for: cbd oil

As a baseline number, I just tried this (I live in the US) and received 837 search results.

IMO, this will be a much better indicator of any declining US market potential for TAUG's roll-on than Dr. Bonner's soap.
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