After three years of R&D, we finally developed an App and proof of concept, but it came at a very high cost in time and money to the Company. During that time, we were working with IMAX to beta-test the experience at one of their museum-based theaters. This became our primary focus for more than a year, but in the end, IMAX felt that the interactivity would be a distraction and the deal didn’t make the final cut.
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