Verb Technology Company Inc (VERB)

[tedpeele]

Investors may have it all backwards here.

If you are anything like me you might wince when you read the Bnotifi investor package that says:

"users actually look forward to receiving a Bnotifi"

My reaction is 'Not me'. And, it may be that other investors feel the same way - the assertiveness of push technology sounds very invasive.

But we investors aren't the 'users' the company is talking about. They are talking about those that really DO want messages.

And THOSE users number in the hundreds of millions of people. Fans can be 'FANATIC' about their chosen passion. This includes followers of a celebrity, book-TV-or Movie series, religious or political leaders, MLM businesses, certain products, or any particular hobby.

This market is very very large. You or I may not be one of them but there are a lot out there who are, and who WILL really want to be highly engaged via the BNotifi technology. The sales proposition then is really a no brainer for the companies that promote to those individuals: Make it more exciting and engaging and easier to use than what you currently offer and you will not only retain and get higher engagement from your 'fans', you have a new tool to recruit more fans than you can with your current approach.

Then there is the 'non-fan' advertising market. Ads that are currently 'clickable' can become much more than just clickable. Traditionally a very small percentage of the public clicks on these ads, but it is high enough to be a very lucrative market. If that percentage can go up even a tiny amount, that's a big opportunity. Making your ads even MORE interactive is likely to boost that percentage, so even if the general public isn't really a 'fan' of your ad, it's still viable. Ads placed externally on websites, or internally on one's own website are targets. As, I would think, are ads that might exist between TV shows on a digital TV. If it is interactive and can get even a small people to interact with it - there is a huge market to tap into.

Lastly, RORY mentioned that this interactivity can be applied to any video. This, I would think, includes any past or present TV show, movie, music video, or any other kind of entertaining media that might include promotional opportunities. This provides a non-intrusive way to target FANS of these types of media(think YouTube subscriber channels) who might tend toward preferring to interact some. I prefer my entertainment to be passive, but there are plenty of people that are curious, or really are fans willing to pay for a product seen on the show they are watching or related to it in some way. See something on a show that really gets your attention? Just CLICK ON IT and see if you can learn more about it, or if it is for sale! And even when we are passively entertained, we are still being engaged. That spells opportunity. Given the size of this market, it is yet another opportunity for tapping into a very large market.

I'm making some assumptions here about the possibilities. Hopefully the IR campaign will help us investors to see to what degree there really are large markets out there that Bbooth can tap into.

If it is true, the following has to be taken very seriously:

"No competition. No other company can deliver the engaging, interactive direct-to-user experience of bNotifi."