Zerify Inc (ZRFY)

[mtlebomac]

As a digital marketer/advertiser in a heavily regulated industry, that's a flippant statement.

While everyone (and believe me, I fight this urge everyday with the $18B company I work for) wants to see a "pretty box" and an awesome website and kickass, Addy-worthy advertisements, all of that costs money. An old rule of thumb is keeping at least 38% of your yearly budget for marketing. How best to spend money without seeing some sort of ROI?

By eliminating the "middle-man" SFOR could be saving up to 47%-49% of those costs. Viral marketing is HUGE and an extremely cost-effective marketing strategy.

Personally I would like to see them ramp up their social media. Their editorial calendar should see a minimum of 2 posts per week on LinkedIn, Facebook, Twitter, Instagram, Pinterest...yeah those last two, while not new, are aggressive channels leveraging user-generated content.

$SFOR