What's the business model here? I'm beginning to see it as simply this:
More engaging video.
That's a wallop though! I had written 'video messaging', 'push technology video messaging' but really those seem to limit the application - it doesn't have to be a message and it doesn't have to be push technology. It just has to be video, as I understand it.
Video is used to inform, sell, entertain. Since each of those areas are big there is money to be made for someone who comes along with a way to inform in a more engaging way, sell in a more engaging way, or entertain in a more engaging way.
By 'engaging' they don't just mean a 'cool' factor of seeing someone 'walk out' onto the screen. That's kind of how this seemed to be marketed to us initially, so in a sense it came across - at least to me - as somewhat of a gimmicky thing.
But that really is a mistake because in MLM alone or advertising alone - if you can get people to say 'cool' - get their attention - it is potentially large bucks. MLM is a great way to monetize that quickly. But then again - any advertisement that can be made more interesting, more personal - is also potentially large bucks.
Early on I thought there is a real limitation here - people have to download the 'app' to get these notifications.
But that's not at all the case. Just as we don't have to download a video to view it normally, we don't have to download BNotifi. It doesn't require a browser - which can be good - but it can still work on a website - which can be very good. Just go to bbooth.com and you have Nick Cannon walk right out onto the screen. This can happen with any website that decides to use the Bnotifi technology. As Rory said in that recent email:
<<we are NOT simply developing an app and crossing our fingers and hoping we get people to download it. Rather, we’re deploying our technology INSIDE other platforms with huge existing subscriber and/or user bases.>>
That's huge.
As such there is the online advertising and personal customization angle. Because these can be built into a platform, websites are able to tie into delivering these more engaging ads the same way that is being done now - by using cookies. So all the ads that are cookie driven - whether it be ads from others on websites of products you recently looked at, or content on a given website(think Amazon) that you showed an interest in - those ads are now all fodder for becoming replaced by more engaging ads that entice a person to buy even more.
But 'engaging' we are learning also means having potential interactive elements in the video itself. And we learned from Rory that this can be added to ANY video. Once people get used to the idea of clicking on videos to pull up more information to learn about what they are seeing then you have a new level of engagement. Of course the video itself can be geared entirely to this - but it doesn't have to be. It can be a music video, tv show, movie that is primarily to entertain but fans of the show who are curious to learn about or buy something related to what they are being entertained with can be 'engaged' through the interactivity option.
I can't say I totally get it yet, but what I get has me pretty excited and it really is simple:
More engaging video.
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