Twitter announces first live streaming partnership outside of U.S.
Twitter and the Victoria Racing Club announced a partnership to stream the 2016 Emirates Melbourne Cup to an Australian and global audience, which the company noted is its first live streaming deal announced outside of the United States. Twitter will live stream the 2016 Emirates Melbourne Cup from 2:30PM AEDT on November 1, 2016, in its entirety, free of charge, available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices. The hour-long race broadcast produced for the VRC by the Seven Network will also include 30 minutes of build-up before the race, followed by post-race commentary and analysis