Adam Levin and Michael Pope started working with PixelMags in early 2015. I'm not sure how they connected with Solaris - but, the gears have been turning on this for some time in a deliberate order of events. https://www.crunchbase.com/organization/vert-capital#/entity Vert Capital Investments (5) Date Invested In Round Partner(s) Apr, 2015 Scriba undisclosed amount / Venture — Feb, 2015 PixelMags undisclosed amount / Venture — Dec, 2014 BigDoor undisclosed amount / Venture — Oct, 2014 Hotelreservations.com undisclosed amount / Venture — May, 2013 Logical Choice Technologies $5M / Private Equity (Lead)