No, FAA will absolutely not equate this to "Manned Free Balloons" category. They have clearly defined categories and this fly board is certainly the farthest thing from balloons. It actually looks like they will have to come up with a new category, which in itself will take forever (read gov. bureaucracy).
You can find lots of info here and I got a headache just from looking at all these requirements. And I'm talking about certification (as in certifying a consumer product) and operational.
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