Zerify Inc (ZRFY)

[mtlebomac]

WHITE LABELING.

It's probably similar to the SaaS (Software as a Service) reseller methodology.

Take for example a marketing automation software company called Hubspot. Great software platform that any mom-and-pop to large, even enterprise level, company can use at their discretion, budget notwithstanding. Of course there are tiered pricing depending on level of usage, etc.

But say, I'm Ad Agency X and I have 20 clients that need this solution for their marketing needs. Well, Hubspot allows the agencies to white label their SaaS platform (i.e put Ad Agency X's name on it) for a fee (usually monthly, quarterly or even annually). The 20 clients don't know any better (or need to know for that matter), so long as their marketing needs are addressed.

$SFOR