Thursday, September 01, 2016 4:45:11 PM
Review of Modern Round:
I went out to Peoria this weekend to do some due diligence on Modern Round. I've kept the review kind of short, but feel free to ask me any follow up questions and I'd be more than happy to answer them for you.
First off, the facility is fantastic. It really possesses a very nice interior, and has an upscale feel. It's clear they are attempting to emulate Top Golf.
We ate and drank a few beers before testing out the simulators. The food was very good, albeit a bit pricey, and the tap selection was ample. They provide you with a fun little heads up display similar to a Google Cardboard in which you can preview what the desserts look like.
After eating, we signed up for an hour in one of the bays. We did not sign up for the live action simulations, which is an extra $10. These live action simulations are very similar to what I envision VirTra provides to their LE/MIL customers. I watched a few different customers going through these, and they are very intense. It was honestly a little uncomfortable, but definitely produced very well.
The simulators are the one screen versions, and I couldn't tell if they were the V-100 or the V-ST model.
The graphic interface of how you select the games is not the greatest, but it's an early version and I imagine they will spend the time to further develop this down the road. The guns are C02 powered, and feel realistic. They provide you with pistols, as well as assault rifles, and instruct you on how to drop the clip and reload a new one when you run out.
The games are interactive and varied. It runs the gamut from a traditional shooting range, to skeet shooting, to dart games like 301/501. Then they have more simulation based games that are very similar to the zombies games from Call of Duty. Incredibly enjoyable, and it seemed that everyone in the place was having a good time.
I talked to a few of the workers, and they said it's very common for a 1-2 hour wait for one of the bays during their busier times. We didn't have to wait to get in at about 4 on a Saturday, but almost every area was occupied.
The majority of the comments about the place revolve around the location. Even though Peoria provided them with a fantastic deal to develop the first location there, Modern Round should really be located in a city like Scottsdale. I envision these locations to be in major cities, and will likely only grow in popularity if they do in fact put them there.
It would not surprise me to see a nice boost to the bottom line in Q3 from the licensing profit that Modern Round will provide. If the management team of Modern Round can execution a solid roll out strategy of new locations, then VirTra should be in line for a nice increase to profits in the next 3-5 years.
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