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Wednesday, 07/20/2016 9:16:39 AM

Wednesday, July 20, 2016 9:16:39 AM

Post# of 2804248
$PRHL Back On Radar Trading Below 10cent With A Trailing Twelve Months Revs Of $5.23M http://www.bullishguru.com/prhl-back-on-radar-trading-below-10cent-with-a-trailing-twelve-months-revs-of-5-23m/


$PRHL News Today TUSTIN, CA--(Marketwired - Jul 20, 2016) - Premier Holding Corporation ( OTCQB : PRHL ) announces that it is in preparation to launch operations of its recently acquired FERC-licensed supplier of deregulated energy, American Illuminating Company (AIC), the timing to coincide with the impending FERC recognition of the transfer of ownership. As previously reported, this acquisition is designed to accelerate dramatic growth and long term stability.

This recently acquired supplier puts the company in a position to grow top line revenues 8-10 times higher from the same sales being performed by the company as well as increasing profits by supplying the power to its current business of reselling or brokering power. This new company will capture additional profits generated by buying power wholesale for retail sale. This improved performance is from "same sales" efforts being performed by the company and does not include the recruitment of outside resellers that the company anticipates will sell for the supplier as well. In addition, the company will provide services beyond the scope of many other suppliers by allowing them access to its custom-made technology: ESP (Energy Services Portal), which provides an end-to-end system for selling, tracking and accounting deregulated power. This proprietary sales portal will streamline sales efforts, enforce compliance, and increase productivity.

PRHL's Chairman and CEO Randall Letcavage stated, "As we launch AIC as our power suppler it will serve as the 'anchor' for PRHL's business plan to increase revenue and generate profits from all of its various subsidiaries by offering and integrating its entire suite of products and services to its ever expanding database of satisfied customers. This action takes us one step closer to our larger strategic plans which we believe will have a positive effect on shareholder value."

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