Zerify Inc (ZRFY)

[brooklyn13]

Maybe it's me, but I cannot see the point of carrying this in stores. When you buy it, as I did from Amazon, you get simply a box with a sheet of paper inside directing you to a link for a download. I just don't see people impulse buying this, it seems anyone who's aware of keystroke encryption software will know to get it online and will see online marketing. Maybe I'm wrong and the computer sales people in Target will be incentivized to recommend this item. Consider Adobe Photoshop and Creative Cloud which recently stopped selling in stores, is only available online, as another subscription service, and is doing just fine. Production cost for inventory in about 900 stores will add up.