Not sure how this can be HCTI's product? "NewLook International, Inc. PermiPlate 0IS (“Product”)" "© 2012 NEWLOOK INTERNATIONAL, INC • All Rights Reserved – Updated September, 2012 www.getNewLook.com • 1525 South Gladiola Street, Suite 8, Salt Lake City, UT 84104 • Toll Free: 877-763-9566 • Office: 801-886-9495 • Fax: 801-886-9497" http://mediacdn.shopatron.com/media/mfg/13020/spec_file/205325446.pdf it looks like they've been marketing that product since 2012? Definately shows there is competition out there...