Your point about fulfilling a need is one of the main reasons I like CDNL product and business model.
I had been interested in water for some time and found a company called Lifesaver working toward the goal of helping solve a major world problem. Fresh safe drinking water.
I personally am on the clean water band wagon and have been for a while. Very interesting TED talks, if you like Cardinal Resources you really should check out TED talks about the worlds water problem. It is a market just being tapped. Lifesaver is actually a competitor. But I found them first. Same goal, different product types and approach. Lifesaver C2 is a secondary product for them and the Redbird primary for Cardinal . The difference is a individual product VS a product for the masses.
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