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MSEP News - shopping channel - (see below)
http://www.pinksheets.com/quote/news.jsp?url=fis_story.asp%3Ftextpath%3DCOMTEX%5Cbw%5C2006%5C07%5C26....

MotorSports Emporium Signs Agreement with TV Shopping Channel Agency; Arie Luyendyk Pro Series Spray n Shine(TM) Prepares for National Television
MotorSports Emporium Inc. (OTCBB: MSEP) announced today they signed an agreement with TV shopping channel consultant RJE Associates of West Chester, Pa.

David Keaveney, president and CEO of MotorSports Emporium, commented, "MSEP did extensive due diligence in finding a specialty organization that has widespread knowledge and a proven track record of success in marketing products on TV shopping channels. RJE Associates is a boutique marketing and sales firm with experience that could springboard our Arie Luyendyk Waterless Wash & Wax product into a household consumable."

RJE Associates, Ltd. works with some of the largest TV shopping channels in the industry. RJE Associates is currently marketing the RelaxoBak Orthopedic Seat Cushion, approaching 400,000 units sold in four years. Additionally RJE introduced gel insoles "Goosebumps Happy Feet," selling millions of pairs over five years. RJE introduced one of the first ingestibles on TV shopping channels, "Cold EEzer Cold Lozenges," selling 50,000 units per month at its peak and now a national retail product.

"The foundation of our agreement with RJE is pay for performance. RJE receives payment only when product is sold -- a win/win relationship with their commission based on net wholesale sales. RJE has expertise with many top-branded companies, bringing products from conception to the shelves of many national retail stores. The use of TV shopping channels has been a very successful tool for RJE and our Waterless Wash & Wax is perfectly matched to the demographic viewer of these shows. Anyone who owns an automobile, RV, watercraft or motorcycle will benefit from using our Waterless Wash & Wax," stated Keaveney.

Top shopping channels introduce 250 new products weekly to a world wide audience of more than 80 million households, ship 60 million products and answer more than 50 million calls with annual sales over $3 billion.

Keaveney concluded, "RJE is currently scheduling product interviews with TV shopping channels so that we can provide demonstrations of our Waterless Wash & Wax. RJE cuts through the red tape, allowing us to talk directly with decision makers. We are very excited to be at this point and anticipate a successful round of interviews in the coming weeks. Initial purchase orders by TV shopping channels range from $15,000 to $25,000 and could be as much as $50,000. Should Waterless Wash & Wax be successful, the purchase orders could be frequent and substantial. The past experiences of RJE are evidence that TV shopping channels are a very tangible source for selling product. RJE comes highly recommended and we believe this is the beginning to a very successful relationship. Our plan is to leverage our relationship with RJE to assist with our entire Luyendyk product line. The end result is to have all of our Luyendyk products on the shelves of the largest retailers nationwide within 9-12 months."

About MotorSports Emporium Inc.