I think you have hit on why AIM is sometimes difficult to follow for most people. It goes against the "herd mentality" which is the most comfortable method of investing. In following the herd mentality you do not have to think for yourself....just do what other people are doing. Most people are fearful of investing as the market falls and stocks go on sale. AIM requires investors who are independent thinkers. Believe I read somewhere that stocks are the only things people do not like to buy when they become a bargain.
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