Benny says right in the first line, GSA and GSL (see below).
He gives some hope for later as a good CEO should, yet I think Benny now realizes it's all digital now. I don't see GSL anytime in the future. In addition saying advertisers are moving to digital like POWFOLIO is steering an unclear message.
True, they are going to digital, yet not to POWFOLIO. Benny already said the ads on POWFOLIO are already sold via another company so REDG has nothing to do with it. So to imply they are somehow going to advertise with us via POWFOLIO is flat out wrong.
So again, I ask, why are we employing ad-sales people at this point...
Q: What is the status of GIANT-SIZE ACTION?
A: We have had to put GIANT-SIZE ACTION, and the GIANT-SIZE line concept of ad-supported free PRINT comic books, on hold for now.
The GIANT-SIZE line was a bold experiment: a business model that had never been successfully executed in the entire history of comics. No new concept is guaranteed success, but like all start-ups, we did the best we could to make it happen.
We put all of our resources into launching GIANT-SIZE, but the support from advertisers was ultimately not there when it counted. Quite simply, while the initial response was enthusiastic, not enough advertisers were willing to risk hundreds of thousands of dollars from their limited budgets on an unproven print comic book publication. In recent years these advertisers have been primarily focusing on digital, and see POWFOLIO as a more attractive platform than print comics to advertise in.
Q: So is GIANT-SIZE dead?
A: Not at all. We are simply putting it on the back burner while we build relationships with the advertisers through ZWAG BOX and POWFOLIO. Advertisers were hesitant because we simply were not well-known to them. The only way to BE a known commodity to advertisers would be to either put the comics out at a huge loss (not viable without further dilution, which we did not want to do) or to do what we are now doing... become a known commodity through our other platforms.
-PI
